CASE STUDY
From 50% completion to 98%.
From 50% completion to 98%.
How Inelso transformed culture training for 14,000 employees through a gamified learning experience built around the world of “Planet AB”.
How Inelso transformed culture training for 14,000 employees through a gamified learning experience built around the world of “Planet AB”.
How Inelso transformed culture training for 14,000 employees through a gamified learning experience built around the world of “Planet AB”.
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About AB Vassilopoulos
One of Greece's leading supermarket retailers.
One of Greece's leading supermarket retailers.
One of Greece's leading supermarket retailers.
AB Vassilopoulos is one of Greece's leading supermarket retailers, with a workforce of around 14,000 people across the country.
AB Vassilopoulos is one of Greece's leading supermarket retailers, with a workforce of around 14,000 people across the country.
The challenge
Make company culture something people want to engage with.
Make company culture something people want to engage with.
Make company culture something people want to engage with.
AB Vassilopoulos wanted to bring the organisation's culture together into one learning experience for around 14,000 employees across Greece, from managers to individual contributors.
AB Vassilopoulos wanted to bring the organisation's culture together into one learning experience for around 14,000 employees across Greece, from managers to individual contributors.
The existing course was struggling to engage its audience, with completion rates of around 50–60% and learner satisfaction of 3.3/5.
The existing course was struggling to engage its audience, with completion rates of around 50–60% and learner satisfaction of 3.3/5.
The challenge was to find a different way to communicate four important aspects of AB's culture, teamwork, customer centricity, leadership, and diversity & inclusion, through an experience employees could enjoy, relate to and see themselves in.
The challenge was to find a different way to communicate four important aspects of AB's culture, teamwork, customer centricity, leadership, and diversity & inclusion, through an experience employees could enjoy, relate to and see themselves in.
The solution
A learning journey to Planet AB.
A learning journey to Planet AB.
A learning journey to Planet AB.
Inelso developed three creative concepts for the programme. Following a competitive selection process, AB Vassilopoulos chose “Planet AB” as the concept for its new Culture Academy.
Inelso developed three creative concepts for the programme. Following a competitive selection process, AB Vassilopoulos chose “Planet AB” as the concept for its new Culture Academy.
Rather than presenting company culture as a series of principles to read through, Planet AB turned it into a story employees could experience.
Rather than presenting company culture as a series of principles to read through, Planet AB turned it into a story employees could experience.
The learning journey brought together four cultural pillars:
Teamwork
Customer centricity
Leadership
Diversity & inclusion
One world, two learning experiences
The programme was developed in two versions:
One world, two learning experiences
The programme was developed in two versions:
Managers
Content and situations tailored to employees with people-management responsibilities.
Managers
Content and situations tailored to employees with people-management responsibilities.
Individual contributors
A dedicated experience for non-managerial employees.
This allowed the same cultural principles to be explored in ways that were relevant to each audience.
Culture through play and storytelling
The Planet AB concept ran throughout the experience, using storytelling and gamification to create a learning journey rather than a conventional corporate course.
Learners could choose their character, complete gamified activities and earn rewards as they progressed through the experience.
Published and tested the course in the LMS to ensure it worked as intended.
Published and tested the course in the LMS to ensure it worked as intended.
The delivery
From concept to launch.
From concept to launch.
From concept to launch.
Creative concept
Creative concept
Creative concept
Developed the Planet AB concept and translated the organisation's culture into an overarching learning story.
Developed the Planet AB concept and translated the organisation's culture into an overarching learning story.
Scriptwriting
Scriptwriting
Scriptwriting
Created the scripts for the learning experience across its different audiences and cultural themes.
Created the scripts for the learning experience across its different audiences and cultural themes.
Learning design
Learning design
Learning design
Designed the programme across five modules, incorporating storytelling, gamified activities and progression throughout the journey.
Designed the programme across five modules, incorporating storytelling, gamified activities and progression throughout the journey.
Course development
Course development
Course development
Developed both versions of the complete digital learning experience.
Developed both versions of the complete digital learning experience.
LMS deployment
LMS deployment
LMS deployment
Published and tested the programme in AB Vassilopoulos' LMS to ensure it worked as intended.
Published and tested the programme in AB Vassilopoulos' LMS to ensure it worked as intended.
The outcome
A culture programme people completed and enjoyed.
A culture programme people completed and enjoyed.
A culture programme people completed and enjoyed.
The Culture Academy became the largest learning programme AB Vassilopoulos had delivered at the time, reaching employees across the organisation.
The Culture Academy became the largest learning programme AB Vassilopoulos had delivered at the time, reaching employees across the organisation.
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© 2026 Inelso Limited
CONTACT US
Ready to transform learning in your organisation?
Get in touch
Use cases
Industries
© 2026 Inelso Limited
CONTACT US
Ready to transform learning in your organisation?
Get in touch
Use cases
Industries
© 2026 Inelso Limited