CASE STUDY

Safety training for 100,000 people. In 30 languages.

Safety training for 100,000 people. In 30 languages.

How Inelso helped SGS turn critical workplace safety rules into an engaging learning experience designed for a global workforce.
How Inelso helped SGS turn critical workplace safety rules into an engaging learning experience designed for a global workforce.
How Inelso helped SGS turn critical workplace safety rules into an engaging learning experience designed for a global workforce.

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About SGS

A global leader in testing, inspection and certification.

A global leader in testing, inspection and certification.

A global leader in testing, inspection and certification.

SGS is a global testing, inspection and certification company with a workforce of around 100,000 people worldwide.
SGS is a global testing, inspection and certification company with a workforce of around 100,000 people worldwide.

The challenge

Make safety feel serious without making it frightening.

Make safety feel serious without making it frightening.

Make safety feel serious without making it frightening.

SGS needed to communicate its Rules for Life across a global workforce of around 100,000 people, helping employees understand the behaviours and precautions that can keep them safe and healthy while carrying out their work.
SGS needed to communicate its Rules for Life across a global workforce of around 100,000 people, helping employees understand the behaviours and precautions that can keep them safe and healthy while carrying out their work.
The subject required particular sensitivity. Previous training had used realistic depictions of accidents that some learners found frightening or uncomfortable. The new experience needed to communicate the potential consequences clearly, without relying on imagery that could overwhelm or disengage people.
The subject required particular sensitivity. Previous training had used realistic depictions of accidents that some learners found frightening or uncomfortable. The new experience needed to communicate the potential consequences clearly, without relying on imagery that could overwhelm or disengage people.
And with a global audience, the experience also needed to work consistently across 30 languages.
And with a global audience, the experience also needed to work consistently across 30 languages.

The solution

One safety journey, adapted to different workplaces.

One safety journey, adapted to different workplaces.

One safety journey, adapted to different workplaces.

Rather than taking every learner through the same experience, Inelso designed different learning paths based on where they worked.
Rather than taking every learner through the same experience, Inelso designed different learning paths based on where they worked.
Learners could choose between:
Learners could choose between:
  • Marine Terminal

  • Office

  • Laboratory

Each path presented relevant situations and safety risks within that working environment. The different journeys then came together at Home, extending the Rules for Life beyond the workplace with scenarios showing how the same safety principles could help prevent accidents in everyday life.
Handling a serious subject with care


Because realistic depictions of accidents had previously made some learners uncomfortable, INELSO took a different visual approach. A heavily animated experience was designed to communicate the seriousness of the risks without relying on graphic or distressing imagery.
Animation, video, sound and visual design helped make potentially sensitive scenarios clear and memorable while keeping the experience appropriate for a global audience.

The delivery

One experience, localised for 30 languages.

One experience, localised for 30 languages.

One experience, localised for 30 languages.

Inelso took the course from scripting and learning design through development, localisation and LMS deployment.
Inelso took the course from scripting and learning design through development, localisation and LMS deployment.

Scriptwriting

Scriptwriting

Scriptwriting

Inelso wrote the scripts for all 15 courses.
Inelso wrote the scripts for all 15 courses.

Learning design

Learning design

Learning design

Inelso designed each course for clarity, engagement and retention.
Inelso designed each course for clarity, engagement and retention.

Course development

Course development

Course development

Developed the animated course using Vyond, combining animation, video, sound effects, music, instructional design and graphic design.
Developed the animated course using Vyond, combining animation, video, sound effects, music, instructional design and graphic design.

Global localisation

Global localisation

Global localisation

Managed localisation across 30 languages, coordinating directly with 30 subject-matter experts, one for each language.
Managed localisation across 30 languages, coordinating directly with 30 subject-matter experts, one for each language.

LMS deployment

LMS deployment

LMS deployment

Published and tested the course in the LMS to ensure it worked as intended.
Published and tested the course in the LMS to ensure it worked as intended.

The outcome

Global safety learning with strong learner engagement.

Global safety learning with strong learner engagement.

Global safety learning with strong learner engagement.

The Rules for Life programme gave SGS a single safety learning experience that could be delivered across workplaces, cultures and languages while approaching sensitive safety scenarios in a more considered way.
The Rules for Life programme gave SGS a single safety learning experience that could be delivered across workplaces, cultures and languages while approaching sensitive safety scenarios in a more considered way.